
Transitions: Your Prior-Life Stories
In our May article “Transitions: Act II,” we
asked our readers to let us know what they did in their previous
careers and how the skills honed on that job apply to their current
gig. Here is a selection of the responses; check out YMN
to read more previous-life stories.
I am a psychotherapist who decided that life in the big city (Houston,
Texas) was too stressful—not safe, a nightmare drive to and
from the office, and I could no longer live in fear. We decided
to retire early, in 1981, and return to Pennsylvania where we established
a natural fiber farm—sheep, angora goats (mohair), angora
rabbits, llamas, alpacas and grew flax. In order to earn enough
to meet living expenses, we began heritage tours and a fiber arts
and sheepskin shop. We sell fleeces, roving, yarn, spinning wheels
and looms plus sheepskins, sheepskin clothing and auto/bike accessories.
I teach spinning, weaving, and knitting. Our customers have been
my main source of satisfaction. I believe that fiber arts people
are really special. We also enjoy working with the animals. We do
a lot of hands-on, and our flocks and herds are very trusting and
loving. Working with their fleeces is a very personal thing.
Ginger Maine
Silverbrook Fiber Arts & Sheepskins, Rochester Mills, PA
Prior to becoming a crochet designer and author I was a radio announcer/disc
jockey. My experience in broadcasting does not give me any edge
where actual crochet and design are concerned. But the skills I
honed as a radio personality show up in many other areas of my career,
public speaking and copy writing in particular.
Doris Chan
I was a freelance court reporter in my former life—15 years
of depositions, trials, hearings and transcription. The experience
of running a business of my own gave me the confidence to open my
shop. I knew I was good with people, so that was half the battle.
Maureen Nugent
Gaylord ImagiKnit Yarn Shop, Gaylord, MI
Prior to opening my yarn shop, I worked as a marketing executive,
developing consumer and trade promotions for major brands such as
Pepsi, Lipton, Wrigley, and several Kraft brands. After 25 years
in the corporate world, I made the decision to put my marketing
expertise to work for my own brand. Not a day goes by when I don’t
tap into my business skills, whether I’m planning a season’s
inventory requirements, setting a shelf, coaching employees, developing
a sample, working on my website or running a promotion or ad campaign.
My point of view is that success in this business is determined
less by knitting expertise, and more by good business and marketing
sense. Love of knitting is a given, but expertise in business is
a must, particularly in today’s retail climate.
Nancy O’Connell
nancy O, Ridgefield, CT
What my career was prior to opening my shop is a complete 180 compared
to this. I worked in the male-driven industry of steel. I worked
as a bilingual inside sales representative for a steel mill. I absolutely
loved dealing with people all over the U.S., Mexico and Canada.
Making the switch over to a quilting/knitting store owner was a
little bumpy at first, as you have to handle the customer in a completely
different way since this is a female-driven industry. The organization
and knowledge of how the business world works in other countries
definitely helped when opening the shop.
Kristin Rodriguez
Fiber on a Whim, Atlanta, GA
Prior to opening Nordic Living, I spent 30 years in technology
and business consulting roles. That experience taught me the value
of :
1. Planning (business, inventory, marketing)
2. Creating formal processes, procedures and policies
3. Using a POS system or automated inventory tracking for sales
and margin analysis, rather than depending on “gut feel”—leave
the gut feel for new products
4. Listening to the customer
5. Recognizing that good, well-trained staff is the single most
important investment I could make.
Cathie Mayr
Now Stitches Yarns, Nisswa, MN
I spent the past 25 years in IT and Marketing. I managed both projects
and staff and made many business decisions, so that experience has
been invaluable in opening my own yarn shop. Dealing with people,
both staff and customers, along with understanding how important
marketing can be has helped. Corporate life prepared me in many
ways for running my own business, but retail is definitely a big
change from the corporate reality. My IT experience has helped me
understand how important a “state of the art” POS system
and inventory tracking system is, with our data being backed up
several times a day, and it gives a good handle on how our business
is doing.
Karen Holmes
Fresh Purls, Providence, RI
In my past career incarnation I had climbed the corporate ladder
(in high heels and
pantyhose) in the field of human resources. I’d worked in
retail, manufacturing and media environments like Bloomingdale’s,
Sara Lee, Gannett. Three years ago I left my cushy VP position.
(It didn’t seem so cushy while I was logging in those hours
on planes and at meetings but now I know that any job with a secretary,
free parking and a regular
paycheck is cushy!) As a human resources professional I’d
copiloted many aspects of each business. Providing guidance to managers
resolving issues, preparing budgets,
hiring/firing people, acquiring business and developing policy helped
prepare me for my
own business.
Laurie Thomas
Sticks and Strings, Scarsdale, NY
I worked for a major telecommunications company for 27 years before
opening my store. I have past experience in sales, marketing, retail
management, training and human resources, and this comes in real
handy! I love the business and am passionate about yarn!
Barb Barone
River City Yarns Ltd., Edmonton, Alberta, Canada
I ran a small interactive design business with my husband before
starting Be Sweet. We took a sabbatical and moved to Cape Town,
South Africa, and it was there that I became enthralled with the
job creation/empowerment programs that are a driving force behind
Be Sweet’s products and mission today.
Nadine Curtis
Be Sweet, Sausalito, CA
I was an attorney, a solo practitioner, for 25 years. In private
practice you have to be able to communicate with a tremendous variety
of people. The ability to work with people is essential in our business,
so it translates perfectly.
Name Withheld by Request
I worked in high-tech for 25 years and started the store in 1998
while still working full-time. I’ve always had a shop manager
and continued working in high-tech until 2001, when my third layoff
left me thinking it was time to work in the store full-time. While
the money isn’t the same, it’s much more rewarding and
I don’t go home wanting to kill people. I spent the last few
years of my high-tech life managing software engineers and pretty
large budgets and schedules in some cases. It was great prep for
my current life, along with the many other jobs I had before I found
a life as a software engineer. I’d been a bank teller, bookkeeper,
tour guide, singer and purchasing agent before the age of 24 (along
with a few other odd jobs) and the combination of all of those and
being an organized person were important for my running my own business.
The biggest help has been finding amazing shop owner friends to
talk things over with. We talk on the phone at least weekly if not
daily and can discuss the kinds of things you can’t with an
employee or significant other.
Cathe A. Ray
Needle In A Haystack, Alameda, CA
I was a college textbook sales rep in my previous life. Actually,
lots of things translate—good customer service, good quality
product. Because I worked from home, I actually did quite a few
things that were akin to running a company. I had to manage my own
time, make sure the phone bill got paid, go to the post office and
bank, etc.
Beth Casey
Lorna’s Laces Yarns, Chicago, IL
I am a painter and personal creativity trainer, as well as a college
professor who also teaches art to all age levels. I am still in
shock running a yarn business since July 07. My love for fiber,
knitting and crochet have been infused into the business along with
my color sensibilities, and ability to help people feel more comfortable
in selecting, making and reveling in their creations.
Judith Rudnick Kane
Yarns for Your Soul, Manchester Center, VT
In my former life I was a legal secretary in the corporate department
of a large (and the oldest) law firm in San Diego for 36 years.
When I moved to Eureka Springs, I left behind the regimented, structured,
detail-oriented world to meet my passion, a free-spirited, relaxed
lifestyle! There is such a high level of creativity in this wonderful
mecca that I am constantly encouraged by it.
Michelle Taylor
Little Bo Peep’s Yarn and Antiques, Eureka Springs, AR
I have been knitting for over 45 years. Educated as an attorney,
after having two children I focused my legal training on, first,
pro bono air-quality advocacy for environmental and public interest
groups. I took that career path when my older son Phil was hospitalized
with asthma twice in five weeks. Inspired by the zeal of my younger
son Steve, I shifted my focus in air quality into a close look at
Detroit’s failure to offer a broad range of transportation
changes. Steve and I cofounded Transportation Riders United in 1999,
when he was a high school freshman. All this time I was knitting
my way through undergrad, law school and hundreds of public meetings.
Knitting at hearings became an attribute of my advocacy: Adversaries
were disarmed by the “harmless knitting housewife.”
From the mid-’80s on I fantasized about opening a yarn store,
but at that time it seemed a shop closed every week. When the nest
emptied in 2002, I realized that it was my turn for an adventure.
My shops are like my children, so much an expression of who I am
that the boundary between self and shop is usually blurred.
Karen D. Kendrick-Hands
City Knits, Detroit, MI
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