SMART RETAILING: The Sway of Feng Shui
by Renae Jensen
Photographs courtesy of feng shui experts
Linda Cahan (lindacahan.com)
and Renae Jensen (consciousdesignmagazine.com)
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SOFT
FOCUS: Curved fixtures are friendlier and more welcoming than
straight edges in a retail environment. Traffic flows more
smoothly and comfortably around curved or rounded fixtures.
This wrap desk was built by Newood.
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CLUTTER
CONSCIOUSNESS: This photo shows how a lack of daily maintenance
can escalate to curtain chaos. Clutter not only kills sales
but also discourages repeat visits to the store, killing future
sales as well.
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| PUTTING
THE WRONG FOOT FORWARD: This is a clever entry concept for Timberland
in San Francisco. Unfortunately, it's not great Feng Shui: Imagine
feeling like you're going to be stepped on as you walk into
a store. Now, compound that with being located in earthquake
territory This boot was removed eventually. |
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