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fter a seemingly endless winter, the buds are beginning to
pop and I’m finally ready to get out into my garden.
But each time I set aside a few hours to putter around, the
weather takes a turn for the worse—either it rains,
or I wake up to a wintry chill. Sounds a bit like the economy,
doesn’t it? Every time we think we’ve hit rock
bottom and that things will surely start turning around, a
new spate of dire reports sends the sky crashing in—again.
Taking the long view helps me deal with the day-to-day roller
coaster. That and some well-placed craftiness.
Those who know me well know that I’m a shameless punster,
which is why I’m so taken with the idea of creating
visual puns for the cover of every issue of Yarn Market
News. I’m lucky to have an art director who indulges
this predilection, providing inspiration and helping bring
these wacky concepts to life—even individually wrapping
the luscious yarn grapes featured on this edition’s
cover. The ideal occurs when a cover looks good, includes
a double entendre in the headline and ties in with the theme
of the issue. This one is filled with ways to help you “Make
This a Vintage Year” despite an uncertain economy. (No
wine-ing, please.
In a seesaw economy like this one, it would be easy to see
the proverbial glass as half empty. Well, at March’s
YMN Smart Business Conference I was thrilled to be
surrounded by a roomful of retailers and industry folk who
see the yarn business as a glass half full and a panel of
speakers who provided inspiration and tools for keeping it
filled. One of the best aspects of the conference for me was
seeing the exchange of ideas and support among the retailers
and the relationships that were established and renewed. The
conference was deemed to be such a success that we are already
planning next year’s event. One of our goals is to make
it possible for more of you to attend, and we are working
on ideas for ways to do that. Please drop by the SoHo Publishing
booth (#1037) at TNNA Columbus for details on next year’s
venue, our new payment plan and more. If you won’t be
at TNNA but are interested in learning more about the 2010
conference, please e-mail me at karin@yarnmarketnews.com
or YMN Marketing Manager Jessica Cepek at jessica@sohopublishing.com.
YMN looks forward to taking the long view together
with our readers and advertisers for many years to come. Here’s
hoping it won’t be long before we can toast—with
a brimming glass—the return of steady prosperity.
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