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YMN Smart Business Conference
Building Your Brand: Creating New Opportunities for Your Business
Monday, March 24
5-6:30 P.M. Registration
6:30 P.M. Cocktail Reception: sponsored by Westminster Fibers
Tuesday, March 25
7:45-8:30 A.M. Continental Breakfast: sponsored by Universal Yarns
8:30-9:00 A.M. Welcome Address: Karin Strom
9:00-9:45 A.M. Speaker: "Small Business Trends," Laura Posey, business coach and trainer; co-author, The Six Secrets of Sales Magnets
9:45-10:30 A.M. Panel Discussion: "Small Business Challenges and Opportunities—3 Case Studies" featuring Beth Casey of Lorna's Laces, Sharon Woodcock of Lantern Moon and Amy Butler of Amy Butler Design, moderated by Trisha Malcolm
10:30-10:45 A.M. Morning Tea
10:45-11:30 A.M. Speaker: "eMarketing to Women," Holly Buchanan, marketing-to-women consultant
11:30 A.M.-12:15 P.M. Panel: "eCommerce for Knitting Stores," moderated by Karin Strom
12:15-1:15 P.M. Lunch: sponsored by Classic Elite
1:15-2:30 P.M. Speakers: "The Science of Shopping—How to Help Your Product Sell Itself," Rich Kizer and Georganne Bender, "retail anthropologists"
2:30-3:00 P.M. Speaker: To be announced
3:00-3:45 P.M. Panel Discussion: "Maximizing the Wholesaler/Retailer Relationship"
3:30-3:45 P.M. Afternoon Tea
3:45-4:30 P.M. Speaker: "Copy 'Right'—Don't Copy Wrong and Legal 101 for Retailers," Jason Krellenstein, ESQ
4:30 P.M. Adjourn
6:30 P.M. Cocktail Party and Dinner: sponsored by Skacel
Keynote Speaker: Susan Wilson-Solovic, author of The Girls Guide to Building a Million Dollar Business and owner of SBTV.com
Wednesday, March 26
8:00-9:00 A.M. Continental Breakfast
9:00-10:30 A.M. Speaker: "Creative Advertising for Small Business," Jeffrey Epstein, Chicago Portfolio School
10:30-10:45 A.M. Morning Tea
10:45-11:30 A.M. Speaker: "Organizing Your Business and Your Store," Audrey Lavine, owner, Life Support Systems; president, Board of Certification of Professional Organizers
11:30 A.M.-12:15 P.M. Interactive Group Forum: "My Space—Ideas That Have Worked in My Store"
12:15-12:30 P.M. Closing Comments: Karin Strom
12:30-5:00 P.M. Box Lunch: Sponsored by F+W Publications
Yarn Crawl: includes visit to Lorna's Laces, and local yarn shops |
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