Yarn Market News

YMN, a team of business experts and YOU!

The YMN Smart Business Conference
	Join YMN and a team of business experts for two exciting days of lively panel discussions and presentations, featuring all the topics you’ve asked us for! • Aim high: Keynote speaker Susan Wilson Solovik, CEO of Small Business TV (SBTV.com) and author of The Girls’ Guide to Building a Million-Dollar Business, will inspire you to set and reach realistic goals for your business. • Get connected: Is your website working for you? Holly Buchanan, the blogging force behind Marketing to Women Online—How to Shatter Stereotypes and Understand What She Really Wants, delves into the details of setting up your own successful online strategy. • Become a selling machine: Maximize your sales opportunities and get the most return for your effort. Business coach Lara Posey, author of Six Secrets of Sales Magnets, shows how to make simple improvements that reap big rewards. • Clean up your act: Does your shop run as smoothly as it should? Audrey Lavine, Certified Professional Organizer, dubbed “a miracle worker” by New York magazine, explains how organizing your work habits can boost your efficiency. • Decipher the fine print: From hiring and firing to copying patterns and contracting sample makers and instructors, attorney Jason Krellenstein breaks down the legal issues every yarn shop owner should understand—including the ins and outs of copyright law. • Add sales: Bring in business and build your brand. Jeffrey Epstein, former ad manager and director of the Chicago Portfolio School, offers an insider’s advice on developing a creative—and realistic—small-business advertising and marketing campaign. • Create more traffic: Lure ‘em in with a gorgeous shop. Visual merchandising pros Rich Kizer and Georganne Bender know how to arrange your displays and store layouts to work as silent salespeople.

March 24-26, 2008

The Inn of Chicago
162 E. Ohio Street
Chicago, IL 60611
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A luxury boutique hotel located in the heart of downtown Chicago, the Inn of Chicago is close to Millennium Park, the Navy Pier and Magnificent Mile. Newly renovated and handicap accessible, the Inn features a fitness center and free wireless service in the lobby. Click here to book your room at a special discounted rate or call 1-800-557-2378 and mention the YMN Conference. Hurry—offer is limited!

Register for the YMN Smart Business Conference and enjoy all that Chicago has to offer!
• As one of Chicago’s most popular attractions, Millennium Park offers 24.5 acres of beautiful architecture and landscape design and serves as a cultural center for music and art.
• Take a walk through Chicago’s Magnificent Mile, a shopper’s paradise featuring 460 stores in eight city blocks.
• Navy Pier is the perfect spot to experience the beauty of Lake Michigan as well as numerous restaurants, exhibitions and shops.
• Chicago is home to the tallest building in the Western Hemisphere, the Sears Tower. Enjoy a breathtaking view from the skydeck; you can see 40–50 miles on a clear day.

Click here to read more about Chicago’s attractions.